
Brand Identity for Good AF
During my time at Shillington design school, I created the visual identity and brand story for Good AF bars, a granola bar targeted to teenagers. This ain’t no KIND bar.
spec work
Brand Story
We all do things that are a bit...weird. Pace around the house when we talk on the phone (where are we going though?). Have fake conversations in our heads just in case we ever talk to our crush. Apologize to inanimate objects when we bump into them (sorry, couch.)
For MiMi Styles, it was her strange eating habits. The standard PB&J was never her thing. Why not banana on pizza? Grilled cheese with Nutella? Now that MiMi’s older (and healthier), she brought her love for unconventional food combinations to her all-natural granola bars.
Just like mermaids and unicorns, Good AF bars combine the seemingly ordinary to create something truly magical.
Call it weird. Call it brilliant. We call it good AF.



