Go-To-Market Launch
Codecademy had success marketing their easy-to-use learning platform to individuals looking to gain technical skills. But when it came time to launch their new offering — Codecademy for Teams — they turned to me to create a foundation of content that spoke to their new audience: team leaders.
I wrote 6 blogs posts and a case study that helped Codecademy enter the b2b market.
Case Study
Working from a series of recorded interviews with the team at The Motley Fool, I wrote this case study to show how Codecademy bridges the gap between developers and non-developers.
Blog Posts
6 Reasons Non-Technical Employees Should Learn to Code
Every job is becoming a tech job nowadays, which is why this blog made the case for equipping all employees with tech skills, even those in non-technical industries.
Getting Started with Codecademy for Teams
To entice managers to extend their free trial of Codecademy, this blog offered them tips for making the most of their first week with the platform.